Wellness aesthetic
CATEGORY: Handmade
DATE: November 22, 2021
SERVICES: Corporate order
CLIENT: WebGeniusLab
#01. The challenge
The deep, resiny scent of Balsam Fir not only smells amazing—like walking through the forest with fresh brush underfoot—it’s good for you, too. The Balsam Fir (Abies balsamea) is an evergreen abundantly in the Boreal Forest here in Canada (where we source our oil). But more than making your Foot Butter smell like a wild forest, fir has a long history as a remedy for a variety of ailments.
The healing and antiseptic properties of Fir also make it a star ingredient in our Foot Butter. It works to banish cracks in your skin while helping prevent bacterial growth. Not to mention it smells like a little forest you can keep in your pocket. What’s not to love? Unsurprisingly, the Balsam Fir has a long history with many First Nations as a remedy. The antimicrobial effects of Balsam Fir were found to be potent enough that Indigenous Peoples used the oil as an antiseptic on wounds. The Chippewa First Nation reportedly used the gum as an analgetic.
#02. The solution
Boreal forests cover approximately 30% of the world’s forest area “and store as much or more carbon than tropical forests,” writes the Aromatic Plant Research Center. The forests also provide 33% of world lumber and 25% of paper. According to the Center, the Balsam Fir is abundant and nowhere near endangered, so we don’t need to worry about running out or damaging the ecosystem anytime soon.
The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.– AMINA OLSON
Many other Nations used the tree to treat things like cold sores, cuts, pains, for sweat baths, and even as a cancer treatment. Researchers have also found the oil to have some anti-tumoral (prohibiting or preventing the growth of tumors) properties.
#03. The result
More importantly, the essential oil we use to make our products is distilled from the needles and bark stripped from trees that have been logged for timber. This way the oil is a byproduct of the existing timber industry, rather than a competing production. Although the tree is (thankfully) thriving for now, the habitat where Balsam Fir trees grow is, in some cases, protected. For example one of our Community Bar Partners, Nature Conservancy Canada, protects more than 100 properties where the trees grow—stretching from Newfoundland to Saskatchewan.
